JJ was born and raised in Portland Oregon. He attended the University of Oregon on an athletic scholarship. Excelled both in Football and Track & Field at the University. Drafted in the 1988 NFL draft and went on to play nine years as a wide receiver in the NFL. Graduating from U of O the following year. Played with such teams as Cleveland Browns, Dallas Cowboys, Kansas City Chiefs and the Atlanta Falcons. Retired from the NFL in 1997 and went on to pursue his business interest. Shared ownership of three companies, (Summit Medical, Summit Rehabilitation and Wellness Center, ProSpot Fitness) where he served as CEO of two and Sale Manager of the other. Over the last few years he's drastically changed his business affairs. Removing himself from his current businesses, to pursue fulltime commitment to Xocai Healthy Chocolate. Entering his fifth year in Xocai he is one of the Top Distributors in the company with one of the strongest teams in Xocai, Team X 88. He currently resides in Scottsdale, Arizona with his wife of 21 years Raina Birden and 8 children, 3 biological and 5 nieces & nephews.